Hard skills

Qualitative methods (interviews, usability tests etc.)
Quantitative methods (surveys, card sorting, A/B/n tests etc.)
People and process management
Product management

Key Career Highlights

July 2023 - Now (Yerevan, remote)
TaxDome
https://www.taxdome.com

I started as a first full-time UX researcher, shaping the team and its processes. I help product managers improve hypothesis verification, participate in recruitment, and conduct qualitative and quantitative research. My primary methods include in-depth interviews, usability tests, surveys, card sorting, expert interviews, competitive analysis, and usability audits.

May 2022 - July 2023 (Yerevan)
UCRAFT
https://www.ucraft.com

As a Senior UX Researcher, I was responsible for developing the research department, educating UX interns, setting up the research process and planning and conducting research studies.

May 2020 - May 2022 (Moscow)
OTKRITIE BANK
https://www.open.ru

We started our UX team in the Small / Medium-sized enterprises dept together with a colleague. After six months, our UX team of five researchers conducts all kinds of qualitative research and responds to all discovery needs. My core task was not only to provide everything necessary for a successful discovery phase but also to keep an eye on the emotional health of the team.

February 2019 - September 2019 (Remote)
CATERME
https://caterme.ru

The growth manager role was new to me. That was the first time I was focused on quantitative research and funnel optimization. I developed product hypotheses based on data and unit economics and performed A/B tests and usability testing. We achieved the performance of one confirmed hypothesis out of 10 and made a local website redesign that decreased the bounce rate.

September 2016 - January 2019 (Moscow)
Starost v Radost Charitable Foundation
https://starikam.org

I launched a successful crowdfunding platform that became part of the fund. I then became the head of digital products, created a digital product team, and was responsible for all digital product decisions. Our team also created the first usability laboratory in a Russian NPO, where I conducted discovery research and UX testing.

September 2011 - January 2013 (Moscow)
Afisha & Rambler
https://www.rambler.ru

I began my research career in one of the biggest web services providers with a monthly audience of 40 mln people and 1700+ employees.

All career path 2009 - 2024
See more on LinkedIn
https://www.linkedin.com/in/izverev/

Services

Validate product assumptions

Run the research study from the ground up to help you validate your assumptions in the most efficient way possible

Uncover clients' needs

Empower your team to engage in impactful interviews that enable empathic and data-driven decision-making.

Make data explained

Enhance your data-driven culture by integrating qualitative and quantitative methods for better decision-making.

Build UX competency

Creating processes and infrastructure, building the team, and advocating a user-centered approach among stakeholders.

My principles

To improve clients' lives instead of just pursuing profit. While this may seem idealistic, products cannot be successful otherwise. I'm sure we should design solutions that resonate with human psychology, ensuring users feel supported rather than frustrated and bridge the gap between their present and future with our product.

Metrics first. Even though we are in the early stages of product discovery, keeping track of the target metrics and the funnel we want to influence is important. This approach will help us avoid the "moving targets" effect and ensure that our research serves a purpose, contributing to the development of the business rather than being conducted for its own sake.

Balance in being wide vs being agile. The product is a dozens of sprints, not a marathon. A thorough, time-consuming study is essential for scientists. For product development, which is rapid and competitive, I prefer to identify the riskiest hypotheses and utilize lean methods to deliver insights promptly (while ensuring methodological accuracy). Less is more.

If it is not documented, it is lost. I believe in using research infrastructure from day one, utilizing accessible tools like Notion, GreatQuestion, Miro, and more. Every time I say "thank you" to my past self for having the information readily available when needed.

Burnout is a real danger. Researchers are both tools and operators in one head. If our "tool" (cognitive functions) is broken, we will have a garbage in - garbage out situation. I monitor my workload and communication, knowing that distress is the number one burnout factor.